Rastrac pricing 2026 —Plans, costs & value analysis

Rastrac structures its pricing around the level of fleet management features needed, the type of hardware deployed, and fleet size. While exact pricing requires a custom quote, here is what our research indicates about typical cost ranges. Important note: These are estimated ranges based on our research and user reports. Actual pricing will vary based on fleet size, contract length, hardware selection, and negotiation. Always request a custom quote from Rastrac for accurate pricing. Plan / Feature Level | Estimated Monthly Cost | What’s Included

Basic GPS Tracking | ~$20–$30/vehicle/mo | Real-time location tracking, basic geofencing, movement alerts, historical route playback, standard reporting

Standard Fleet Management | ~$25–$35/vehicle/mo | Everything in Basic + advanced geofencing, driver behavior monitoring, speed alerts, idle time tracking

Full Fleet Management | ~$30–$40/vehicle/mo | Everything in Standard + fuel monitoring, maintenance scheduling, fuel theft detection, advanced analytics

Asset Tracking | ~$10–$20/asset/mo | Battery-powered GPS tracking for trailers, containers, generators, construction equipment

Rastrac offers several hardware options for different vehicle types and tracking needs. Hardware may be included in monthly subscription costs or purchased upfront for lower monthly rates. Hardware ownership models Rastrac typically offers two hardware models: Hardware-included subscription: GPS devices are bundled into the monthly fee at a slightly higher per-vehicle rate. This reduces upfront costs and simplifies budgeting. Hardware is typically returned if you cancel. Hardware purchase + lower subscription: You purchase devices upfront at full cost but pay a lower monthly subscription rate. You own the hardware outright. This model is more cost-effective for fleets planning to use Rastrac long-term. Hardware-included subscription: GPS devices are bundled into the monthly fee at a slightly higher per-vehicle rate. This reduces upfront costs and simplifies budgeting. Hardware is typically returned if you cancel. Hardware purchase + lower subscription: You purchase devices upfront at full cost but pay a lower monthly subscription rate. You own the hardware outright. This model is more cost-effective for fleets planning to use Rastrac long-term. The right model depends on your budget, cash flow preferences, and expected contract duration. For fleets uncertain about long-term commitment, the hardware-included subscription reduces financial risk. Device Type | Estimated Cost | Installation | Best For

Hardwired GPS Tracker | $75–$150/unit | Professional ($50–$150) | Commercial vehicles, trucks, permanent fleet vehicles

OBD-II Plug-In Tracker | $50–$100/unit | Self-install (plug-and-play) | Light-duty vehicles, cars, vans

Battery-Powered Asset Tracker | $75–$200/unit | Self-install (magnetic or bolt-on) | Trailers, containers, generators, construction equipment

Solar-Powered Asset Tracker | $150–$300/unit | Self-install | Outdoor assets needing extended battery life

Understanding the true cost of Rastrac requires looking beyond the monthly per-vehicle fee. Here is a complete cost breakdown for different fleet sizes. Note: Year 1 costs include one-time hardware, installation, and activation fees. Year 2 and beyond will be lower as only subscription costs continue. Larger fleets should negotiate volume discounts — fleets with 50+ vehicles can often achieve 10–20% lower per-vehicle rates. Cost Component | 10-Vehicle Fleet | 25-Vehicle Fleet | 50-Vehicle Fleet | 100-Vehicle Fleet

Monthly subscription | $250–$400 | $575–$875 | $1,100–$1,750 | $2,000–$3,500

Annual subscription | $3,000–$4,800 | $6,900–$10,500 | $13,200–$21,000 | $24,000–$42,000

Hardware (upfront) | $750–$1,500 | $1,875–$3,750 | $3,750–$7,500 | $7,500–$15,000

Installation | $500–$1,500 | $1,250–$3,750 | $2,500–$7,500 | $5,000–$15,000

Activation fees | $150–$500 | $375–$1,250 | $750–$2,500 | $1,500–$5,000

Year 1 total (est.) | $4,400–$8,300 | $10,400–$19,250 | $20,200–$38,500 | $38,000–$77,000

Before signing a Rastrac contract, make sure you understand all potential costs beyond the quoted per-vehicle monthly rate. Activation fees: One-time per-device activation fees of $15–$50 may apply when setting up new tracking devices Professional installation: Hardwired devices typically require professional installation at $50–$150 per vehicle — this adds up quickly for larger fleets Replacement hardware: GPS devices that fail outside warranty will need replacement at full hardware cost Separate ELD costs: Rastrac does not include ELD compliance — if needed, budget an additional $15–$30/vehicle/month for a separate provider Separate dash cam costs: No integrated camera solution means budgeting $20–$40/vehicle/month for a third-party dash cam provider if needed Data overage charges: Some plans may have limits on data usage or reporting frequency — confirm whether your plan includes unlimited data Early termination fees: If you sign an annual or multi-year contract, early cancellation may trigger termination fees covering the remaining contract value Additional user licenses: Confirm how many platform user accounts are included — additional dispatcher or manager logins may carry extra fees API access: If you need API access for custom integrations, this may be an add-on feature not included in standard plans Premium support: Basic support is included, but dedicated account management or priority support tiers may cost extra for smaller fleets Activation fees: One-time per-device activation fees of $15–$50 may apply when setting up new tracking devices Professional installation: Hardwired devices typically require professional installation at $50–$150 per vehicle — this adds up quickly for larger fleets Replacement hardware: GPS devices that fail outside warranty will need replacement at full hardware cost Separate ELD costs: Rastrac does not include ELD compliance — if needed, budget an additional $15–$30/vehicle/month for a separate provider Separate dash cam costs: No integrated camera solution means budgeting $20–$40/vehicle/month for a third-party dash cam provider if needed Data overage charges: Some plans may have limits on data usage or reporting frequency — confirm whether your plan includes unlimited data Early termination fees: If you sign an annual or multi-year contract, early cancellation may trigger termination fees covering the remaining contract value Additional user licenses: Confirm how many platform user accounts are included — additional dispatcher or manager logins may carry extra fees API access: If you need API access for custom integrations, this may be an add-on feature not included in standard plans Premium support: Basic support is included, but dedicated account management or priority support tiers may cost extra for smaller fleets

How Rastrac pricing compares to the most popular GPS fleet tracking alternatives. Rastrac is generally one of the more affordable options, though it offers fewer features than higher-priced platforms. Price vs. value analysis Rastrac sits in the lower-to-mid range of GPS fleet tracking pricing. Here is how to think about the value: Rastrac vs. Samsara/Motive: Rastrac costs 20–40% less but lacks integrated cameras, ELD, AI analytics, and modern UI. If you need basic tracking only, Rastrac saves money. If you need a comprehensive platform, the premium for Samsara or Motive is justified by the feature breadth. Rastrac vs. ClearPathGPS: Similar pricing but ClearPathGPS offers a more modern interface, month-to-month contracts, and better user experience. ClearPathGPS is the stronger value at comparable cost. Rastrac vs. One Step GPS: One Step GPS is cheaper with no contracts. If pure GPS tracking at the lowest cost is the goal, One Step GPS edges out Rastrac on price. Rastrac offers more features like maintenance scheduling and fuel monitoring. Rastrac vs. GPS Trackit: GPS Trackit costs slightly more but includes more features and better reporting. For mid-size fleets willing to spend a bit more, GPS Trackit provides better value. Rastrac vs. Samsara/Motive: Rastrac costs 20–40% less but lacks integrated cameras, ELD, AI analytics, and modern UI. If you need basic tracking only, Rastrac saves money. If you need a comprehensive platform, the premium for Samsara or Motive is justified by the feature breadth. Rastrac vs. ClearPathGPS: Similar pricing but ClearPathGPS offers a more modern interface, month-to-month contracts, and better user experience. ClearPathGPS is the stronger value at comparable cost. Rastrac vs. One Step GPS: One Step GPS is cheaper with no contracts. If pure GPS tracking at the lowest cost is the goal, One Step GPS edges out Rastrac on price. Rastrac offers more features like maintenance scheduling and fuel monitoring. Rastrac vs. GPS Trackit: GPS Trackit costs slightly more but includes more features and better reporting. For mid-size fleets willing to spend a bit more, GPS Trackit provides better value. Provider | Monthly Cost | Hardware | Contract | Score | Key Difference

Rastrac | ~$20–$40/veh/mo | $50–$200 | Flexible | 7.5/10 | Affordable basic tracking

Samsara | $27–$60/veh/mo | Bundled | 3 years typical | 9.3/10 | All-in-one with AI cameras

Motive | ~$25–$50/veh/mo | Bundled | 1 year | 9.1/10 | Compliance + cameras

GPS Trackit | ~$22–$35/veh/mo | $50–$150 | 1–3 years | 8.5/10 | Mid-market tracking

ClearPathGPS | ~$20–$30/veh/mo | $50–$100 | Month-to-month | 8.4/10 | Modern UI, no contract

Azuga | ~$25–$40/veh/mo | Bundled | 1–3 years | 8.3/10 | Driver rewards program

One Step GPS | ~$14–$25/veh/mo | $50–$100 | No contract | 8.0/10 | Lowest-cost tracking

Rhino Fleet Tracking | ~$17–$28/veh/mo | $50–$150 | Flexible | 7.8/10 | Budget-friendly option

Rastrac scores 8.2/10 for value for money — its strongest category. The platform delivers solid core GPS tracking features at pricing that works for small fleet budgets. Here is our value assessment: Where Rastrac delivers strong value Small fleets on tight budgets: For fleets with 5–25 vehicles that need reliable tracking without spending $30–$60/vehicle/month, Rastrac delivers essential GPS tracking at competitive rates Asset tracking: The non-powered asset tracking capability at $10–$20/asset/month is competitively priced and eliminates the need for a separate asset tracking provider Flexible contracts: Month-to-month options reduce financial risk compared to platforms requiring 3-year commitments Longevity and stability: With 30+ years in business, Rastrac is unlikely to disappear — important for fleets investing in hardware and platform migration Small fleets on tight budgets: For fleets with 5–25 vehicles that need reliable tracking without spending $30–$60/vehicle/month, Rastrac delivers essential GPS tracking at competitive rates Asset tracking: The non-powered asset tracking capability at $10–$20/asset/month is competitively priced and eliminates the need for a separate asset tracking provider Flexible contracts: Month-to-month options reduce financial risk compared to platforms requiring 3-year commitments Longevity and stability: With 30+ years in business, Rastrac is unlikely to disappear — important for fleets investing in hardware and platform migration Where Rastrac falls short on value Feature gaps require add-ons: No ELD, no cameras, and limited integrations mean you may spend an additional $30–$60/vehicle/month on separate providers, eliminating the cost advantage Dated platform: The older interface and limited reporting mean your team may be less productive compared to using a modern platform, representing a hidden cost in time and efficiency Growth limitations: As your fleet grows beyond 100 vehicles, you may outgrow Rastrac’s capabilities and face migration costs to a more scalable platform Feature gaps require add-ons: No ELD, no cameras, and limited integrations mean you may spend an additional $30–$60/vehicle/month on separate providers, eliminating the cost advantage Dated platform: The older interface and limited reporting mean your team may be less productive compared to using a modern platform, representing a hidden cost in time and efficiency Growth limitations: As your fleet grows beyond 100 vehicles, you may outgrow Rastrac’s capabilities and face migration costs to a more scalable platform Our recommendation Rastrac offers the best value for small fleets (5–50 vehicles) that need reliable GPS tracking and asset management without cameras, ELD, or advanced analytics. If you need those additional capabilities, the total cost of Rastrac plus separate providers often equals or exceeds the cost of an all-in-one platform like Samsara or Motive, making the all-in-one a better value despite higher per-vehicle pricing.

Since Rastrac pricing is entirely quote-based, there is room to negotiate. Here are strategies to get the best deal: Get multiple quotes: Request pricing from Rastrac and at least 2–3 competitors (ClearPathGPS, One Step GPS, GPS Trackit) so you have leverage in negotiations Commit to annual billing: Annual prepayment typically saves 10–15% compared to month-to-month billing Negotiate volume discounts: Fleets with 25+ vehicles should explicitly ask for volume pricing — do not accept the first quote Ask about hardware bundles: Request hardware included in the monthly subscription to reduce upfront costs, especially for first-time buyers Request free installation: For fleets with 20+ vehicles, negotiate complimentary professional installation as part of the deal Time your purchase: End of quarter and end of year are typically the best times to negotiate, when sales teams are motivated to close deals Ask about pilot programs: Request a small pilot deployment of 5–10 vehicles to test the platform before committing to a full fleet rollout Negotiate activation fee waivers: Per-device activation fees are often negotiable, especially for larger fleet deployments Get multiple quotes: Request pricing from Rastrac and at least 2–3 competitors (ClearPathGPS, One Step GPS, GPS Trackit) so you have leverage in negotiations Commit to annual billing: Annual prepayment typically saves 10–15% compared to month-to-month billing Negotiate volume discounts: Fleets with 25+ vehicles should explicitly ask for volume pricing — do not accept the first quote Ask about hardware bundles: Request hardware included in the monthly subscription to reduce upfront costs, especially for first-time buyers Request free installation: For fleets with 20+ vehicles, negotiate complimentary professional installation as part of the deal Time your purchase: End of quarter and end of year are typically the best times to negotiate, when sales teams are motivated to close deals Ask about pilot programs: Request a small pilot deployment of 5–10 vehicles to test the platform before committing to a full fleet rollout Negotiate activation fee waivers: Per-device activation fees are often negotiable, especially for larger fleet deployments

Rastrac pricing is quote-based. Based on our research, basic GPS tracking costs approximately $20–$30 per vehicle per month, while full fleet management features run $25–$40 per vehicle per month. Asset tracking for non-powered equipment is approximately $10–$20 per asset per month. Actual pricing depends on fleet size, hardware choice, and contract terms. Rastrac offers flexible contract options including month-to-month and annual terms. This is a notable advantage over competitors like Samsara that typically require 3-year contracts. Longer commitments may yield lower monthly rates, while month-to-month offers flexibility with slightly higher per-vehicle costs. Potential additional costs include per-device activation fees ($15–$50), professional installation for hardwired devices ($50–$150/vehicle), replacement hardware costs, and early termination fees on contracts. There are no separate ELD or camera fees because those features are not included — but if you need them, you will pay separately for third-party solutions. Yes. Rastrac is generally 20–40% cheaper than Samsara on a per-vehicle monthly basis. However, Samsara includes integrated cameras, ELD, AI analytics, and a modern interface that Rastrac lacks. If you need those features, adding third-party solutions to Rastrac often eliminates the cost savings. Yes, slightly. Rastrac’s estimated $20–$40/vehicle/month is lower than Motive’s $25–$50/vehicle/month. However, Motive includes integrated cameras, FMCSA-certified ELD, and stronger compliance features. For fleets needing compliance, Motive’s all-in-one pricing often provides better total value. Yes. Larger fleets (typically 50+ vehicles) can negotiate volume pricing with lower per-vehicle monthly rates. Volume discounts of 10–20% are common for fleet deployments of 100+ vehicles. Always ask for volume pricing and negotiate — do not accept the first quoted rate. Rastrac hardware costs range from $50–$300 per device depending on type. OBD-II plug-in trackers cost $50–$100, hardwired GPS trackers cost $75–$150, battery-powered asset trackers cost $75–$200, and solar-powered asset trackers cost $150–$300. Hardware may be included in the monthly subscription or purchased upfront. One Step GPS (8.0/10) is typically the cheapest GPS fleet tracking option at approximately $14–$25 per vehicle per month with no long-term contract required. Rhino Fleet Tracking (7.8/10) is another budget-friendly option at approximately $17–$28 per vehicle per month. Both offer basic GPS tracking at lower price points than Rastrac. Rastrac does not offer a traditional free trial. However, you can request a demo from their sales team, and some users report being able to negotiate pilot programs for small deployments of 5–10 vehicles before committing to a full fleet rollout. Contact Rastrac directly to inquire about pilot availability. It depends on your contract type. Month-to-month plans can be canceled at any time with appropriate notice (typically 30 days). Annual or multi-year contracts may include early termination fees. Always review contract terms carefully before signing, and negotiate favorable cancellation terms if possible.