Azuga Pricing — Plans, Costs & What You’ll Actually Pay

Azuga offers two primary subscription tiers with optional ELD and camera add-ons. All plans include plug-and-play OBD hardware. Contract commitment of 1–2 years is required. Plan | Price Range | Best For | Key Features

Fleet Tracking | $20–25/mo | Small fleets needing GPS + driver rewards | Real-time GPS, geofencing, trip history, driver rewards gamification, fuel tracking, basic reporting

Fleet Tracking + Safety | $25–30/mo | Fleets adding driver safety monitoring | Everything in Fleet Tracking + driver behavior scoring, safety alerts, harsh event detection, coaching tools

ELD Add-On | +$5–8/mo | Fleets needing HOS compliance | FMCSA-compliant electronic logging, DVIR, HOS tracking

Dash Camera Add-On | +$10–20/mo | Fleets wanting video safety | Third-party camera integration, event-triggered recording

Azuga’s base pricing is competitive, but add-ons for ELD and cameras can significantly increase your per-vehicle cost. Here is what you get and what you will pay extra for. Worth it if: Real-time GPS tracking; OBD plug-and-play hardware; Geofencing & location alerts; Driver rewards & gamification; Fuel tracking & MPG monitoring; Trip history & route replay; Mobile app (iOS/Android); Basic reporting & dashboards; Standard customer support Not worth it if: ELD compliance module ($5–8/vehicle/mo); Dash camera integration ($10–20/vehicle/mo, third-party); Hardwired tracker upgrade ($50–100 one-time); Early termination fee (remaining contract balance); Advanced maintenance management (limited availability); Custom API integrations

Azuga’s pricing is relatively transparent compared to enterprise providers, but the contract requirement and add-on costs can catch fleet managers off guard. Watch out for these costs No month-to-month option: Unlike GPS Trackit, Azuga requires a 1–2 year contract commitment — you cannot try it month-to-month first Camera add-on costs: Dash cameras are not native to Azuga — third-party camera integration adds $10–20/vehicle/month, which can increase your total cost by 30–65% ELD is extra: If you need ELD compliance, add $5–8/vehicle/month on top of your base plan Early termination fees: Cancelling before your contract ends incurs fees equal to the remaining balance Bridgestone acquisition impact: Azuga was acquired by Bridgestone — product direction and pricing may shift as integration continues 25 vehicles / Year 1 — ~$6,000 — At $20/mo base plan 25 vehicles / Year 1 — ~$9,000 — At $30/mo safety plan 25 vehicles / 2-Year TCO — ~$12,000–$18,000 — Full contract period Camera add-on (25 vehicles / Year 1) — +$3,000–$6,000 — Third-party at $10–20/mo Contract required — 1–2 years — No month-to-month option Volume discount — 10–15% — Available at 25+ vehicles

Azuga sits in the mid-range of fleet tracking pricing. It is more affordable than enterprise platforms but costs more than budget options like GPS Trackit. Key takeaway: Azuga’s unique differentiator is driver rewards gamification, which no other platform in this price range offers. However, if you do not value gamification, GPS Trackit offers similar GPS tracking at lower cost with no contract. If you need cameras, stepping up to Samsara’s integrated platform may be more cost-effective than Azuga + third-party cameras. Platform | Price Range | Contract | Cameras | Best Value For

Azuga | $20–30/mo | 1–2 years | Third-party add-on ($10–20/mo) | Small fleets with driver rewards

GPS Trackit | $18–25/mo | None (month-to-month) | Not available | Budget tracking, no commitment

One Step GPS | $14–20/mo | None (month-to-month) | Not available | Absolute lowest cost

Samsara | $25–45/mo | 1–3 years | Integrated ($15–25/mo) | Full-stack fleet management

Azuga is a solid mid-range fleet tracking platform backed by Bridgestone, with a unique driver rewards feature that sets it apart. But the contract requirement and limited camera integration are drawbacks. Worth it if… ✓ You value driver rewards and gamification — Azuga’s driver engagement features are the best in this price range ✓ You have a small fleet (5–50 vehicles) that needs simple GPS tracking with plug-and-play installation ✓ You want the backing of a major brand (Bridgestone) for long-term product stability ✓ You are comfortable with a 1–2 year contract — shorter than Samsara’s or Verizon Connect’s 3-year terms ✓ Fuel tracking and MPG monitoring are important to your fleet operations ✓ You value driver rewards and gamification — Azuga’s driver engagement features are the best in this price range ✓ You have a small fleet (5–50 vehicles) that needs simple GPS tracking with plug-and-play installation ✓ You want the backing of a major brand (Bridgestone) for long-term product stability ✓ You are comfortable with a 1–2 year contract — shorter than Samsara’s or Verizon Connect’s 3-year terms ✓ Fuel tracking and MPG monitoring are important to your fleet operations Not worth it if… ✗ You want month-to-month flexibility — choose GPS Trackit instead (no contract, $18–25/mo) ✗ You need integrated dash cameras — Azuga’s third-party camera integration adds $10–20/vehicle/month and is not as seamless as Samsara or Motive ✗ You need advanced telematics, maintenance management, or enterprise-grade reporting ✗ You are concerned about the Bridgestone acquisition impact on product roadmap and pricing stability ✗ You want the absolute lowest cost — One Step GPS ($14–20/mo) and GPS Trackit ($18–25/mo) are cheaper ✗ You want month-to-month flexibility — choose GPS Trackit instead (no contract, $18–25/mo) ✗ You need integrated dash cameras — Azuga’s third-party camera integration adds $10–20/vehicle/month and is not as seamless as Samsara or Motive ✗ You need advanced telematics, maintenance management, or enterprise-grade reporting ✗ You are concerned about the Bridgestone acquisition impact on product roadmap and pricing stability ✗ You want the absolute lowest cost — One Step GPS ($14–20/mo) and GPS Trackit ($18–25/mo) are cheaper

Azuga’s pricing is competitive but negotiable, especially for fleets with 25+ vehicles. Here are strategies to reduce your per-vehicle cost. 1. Request volume discounts at 25+ vehicles Fleets with 25 or more vehicles can negotiate 10–15% volume discounts, bringing the per-vehicle cost down to $17–22/vehicle/month on the base plan. This brings Azuga’s pricing in line with GPS Trackit while offering driver rewards features that GPS Trackit does not have. 2. Ask for included hardware with longer contracts If Azuga quotes $50–100 per vehicle for OBD hardware, negotiate for included devices in exchange for a 2-year contract commitment instead of 1 year. The longer commitment gives Azuga more subscription revenue, which they can offset against hardware costs. 3. Negotiate ELD pricing bundled in If you need ELD compliance, ask for the ELD module to be bundled into your base subscription rate rather than paying $5–8/vehicle/month as a separate add-on. For fleets of 25+ vehicles, this is commonly negotiated. 4. Use GPS Trackit as pricing leverage GPS Trackit offers comparable GPS tracking at $18–25/vehicle/month with no contract. Present this pricing to Azuga to negotiate a lower rate or shorter contract term. Azuga’s main counter-argument is the driver rewards feature — decide whether that premium is worth it for your fleet.

Azuga costs $20–25 per vehicle per month for fleet tracking, or $25–30 per vehicle per month for fleet tracking with safety features. OBD hardware is included or costs $50–100. ELD compliance adds $5–8/vehicle/month, and dash cameras (third-party) add $10–20/vehicle/month. Contracts of 1–2 years are required. Volume discounts of 10–15% are available for 25+ vehicles. Yes. Azuga requires a 1–2 year contract commitment. Month-to-month billing is not available. Early termination fees apply if you cancel before your contract ends. If you need month-to-month flexibility, consider GPS Trackit ($18–25/vehicle/month) which operates with no contract requirement. Azuga does not offer a native, fully integrated dash camera solution. Dash camera functionality is available through third-party integrations at $10–20/vehicle/month. The camera experience is not as seamless as platforms like Samsara or Motive that have purpose-built, integrated camera hardware. If AI dash cameras are a priority, consider Samsara ($38–45/vehicle/month with cameras included). Azuga’s driver rewards is a gamification system that scores drivers on safe driving behaviors (smooth braking, acceleration, cornering, speed compliance) and rewards top performers with points redeemable for gift cards and prizes. This feature is unique in Azuga’s price range and can reduce risky driving events by 20–40% through positive reinforcement rather than punitive coaching. Yes. Bridgestone acquired Azuga in 2022 for approximately $391 million. The acquisition brings Azuga under the Bridgestone Mobility Solutions umbrella. This provides financial stability and potential integration with Bridgestone’s tire and fleet services, but it also introduces uncertainty about long-term product direction, pricing changes, and how Azuga will be positioned alongside Bridgestone’s other fleet solutions. Azuga costs $20–30/vehicle/month with a 1–2 year contract, while GPS Trackit costs $18–25/vehicle/month with no contract. Azuga’s unique advantage is driver rewards gamification, which GPS Trackit does not offer. GPS Trackit’s advantage is month-to-month flexibility and slightly lower pricing. If driver engagement is important, choose Azuga. If no-contract flexibility matters more, choose GPS Trackit. ELD compliance is available as an add-on at $5–8 per vehicle per month — it is not included in the base fleet tracking plans. If ELD compliance is a primary requirement, Motive ($20–35/vehicle/month with FMCSA-certified ELD included) may offer better value as ELD is a core feature rather than an add-on. Yes. Azuga is well-suited for small fleets of 5–50 vehicles. The plug-and-play OBD installation, simple interface, and driver rewards gamification make it particularly appealing for small businesses. The 1–2 year contract is the main drawback for very small fleets — if you are unsure about committing, try GPS Trackit month-to-month first, then consider Azuga once you have confirmed fleet tracking delivers value for your business. For a 25-vehicle fleet on the base plan ($20/vehicle/month), expect approximately $6,000 per year or $12,000 over a 2-year contract. On the safety plan ($30/vehicle/month), costs rise to approximately $9,000 per year or $18,000 over 2 years. Adding cameras ($10–20/vehicle/month) adds $3,000–$6,000 annually. Hardware is typically included with the contract commitment. Switching mid-contract will incur early termination fees, typically equal to the remaining balance on your contract. For example, if you have 12 months remaining at $25/vehicle/month with 20 vehicles, the termination fee could be approximately $6,000. Some competitors like Samsara and Motive may offer contract buyout programs to help offset these costs when switching to their platform. Azuga does not offer a free trial period, but they do provide free live demos and consultations. During the demo, you can see the platform interface, tracking features, and driver rewards system in action. For fleets that want to test fleet tracking before committing to a contract, GPS Trackit and One Step GPS both offer month-to-month plans that effectively serve as a low-risk trial.